Thursday, 27 February 2014

Rahul Mishra Wins 2013-2014 INTERNATIONAL WOOLMARK Prize at Triennale Museum, Milan

On 21st February,2014, history was created at Triennale Museum, Milan by the maverick of fabric Rahul Mishra. Rahul won International Woolmark Prize(IWP) in the final by leaving behind international talents namely ffiXXed, for Asia; Christopher Esber, representing Australia; Sibling, for Europe,  and Altuzarra, for the USA. Rahul Mishra was representing  India and Middle East and it is indeed a proud moment for all of us.
An esteemed judging panel including Frida Giannini, Franca Sozzani, Tim Blanks, Colette Garnsey, Angelica Cheung, Alexa Chung and representatives from the global IWP retail partners, selected Rahul Mishra – representing India and the Middle East - as the winner.
 


After a global search, reaching across 20 countries and involving over 48 designers, five talents reached the final round:  ffiXXed, for Asia; Christopher Esber, representing Australia; Sibling, for Europe, Rahul Mishra, India and Middle East; and Altuzarra, for the USA. Alongside prestigious recognition, the winner receives a financial contribution of AU$100,000 and the opportunity to be stocked in the most important retailers around the globe including Harvey Nichols, Saks Fifth Avenue, 10 Corso Como, Joyce, David Jones, Colette and mytheresa.com.

Mr Sunil Sethi, President FDCI said, “I congratulate Rahul on winning the International Woolmark prize, and it is indeed a proud moment for FDCI and India. Winning this prize has not come easy with the stiff competition from designers from all over the world."

Rahul Mishra has been awarded for craftsmanship and intricate embroidery in his collection titled The Lotus Effect. It presented the idea that seeks to portray the journey of the human race and the process of metamorphosis that our planet has undergone in the past century. The 6 winning garment displayed progressive graphics, originating from an eight petal lotus to morph into complex structures inspired by european artist M.C Escher. Rahul's ability to intricately use embroideries through wool, one of the most versatile fibres, with originality in an unexpected way, was what won him the coveted international prize.It shows his incredible knowledge of techniques and embroidery and to translate into his collection.

The overwhelmed Rahul Mishra said, “I feel like this is a dream and this is giving me new hopes for my future career. This award will change the perception of global fashion in regards to Indian fashion and this is all because wool - an amazing fibre, the fibre of possibilities.”



Soon after the announcement Gucci’s Creative Director Frida Giannini explained  “For me, Rahul has won because of his ability to apply his knowledge of embroideries through wool, one of the most versatile fibres with originality in an unexpected way.”

Alexa Chung, Model &  fashion commentator said “His interpretation was so delicate and beautiful. I was really moved by Rahul's story. I believe he is well deserving of this award.”
The collection will be available in partner retailers globally from August 2014.

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