Sunday, 31 March 2013

Vikram Phadnis's Fashion Show for a Noble Cause


Day 4 at Lakme Fashion Week was dedicated to Indian Textiles and weaving. The designers showed their best of collection and were applauded for the same. But when it comes to combine fashion with Bollywood, Vikram Phadnis reigns. This time it was all the way very important as Vikram has used his collection for a noble cause. He has showed his collection, not only on celebrities, his collection has been worn by 20 people from villages supported by Swades Foundation.
Ronny Screwala and Zarina Mehta's NGO Swades Foundation has adopted 227 villages from Maharashtra, to make those villages better place to live. They are being guided to educated their children, to have proper sanitation, have better civic facilities by the foundation. In the fashion show, 20 people from Raigarh and Ratnagiri village walked the ramp alongwith celebrities.Those people  who have participated, are an achiever in their own way. For example, Kiran Rao, wife of Aamir Khan walked the ramp with a villager who is sending all his 3 children, including his daughters, to college to educate them. People who stay in metros, they might question that 'what a big deal?', but in a village, where society is dead against girls going out, it in as daring step as it could be. There were villagers who have pledged to use proper sanitation facilities to ensure a clean village.It was evident from their confidence on ramp, that they are ready to be the change to better their society. This initiative of Lakme Fashion Week and Vikram Phadnis will be a guiding force for them.
 Kiran Rao walks the ramp with Mahadev Gosalkar and his two daughters, the first farmer in his village to send all three children to school
 
Trishya Screwvala, Ronnie Screwvala and Zarina Mehta open the Swades show by Vikram Phadnis
 
 Rohini Valavatkar and Dia Mirza dazzle the ramp at the Swades Foundation show by Vikram Phadnis
 
30 celebrities including son of Malaika & Arbaaz Khan made the show a grand event

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